As Comcast Business led a full brand overhaul, we supported the rollout in two essential ways. First, we created a digital brand hub: a centralized, living and breathing, CMS-powered platform where teams and partners could access the latest guidelines, assets, and direction. Then, we brought the brand to life with a custom photo library built around real people, real businesses, and real outcomes. The images helped move Comcast Business away from generic stock and into a more confident, authentic, and ownable visual space. Together, these efforts built clarity, consistency, and connection across every brand touchpoint.