The Philadelphia Union Foundation came to us with a request to create a mural inside Subaru Park. MODHealth saw the potential to turn it into something bigger. We wanted to help them bring the organization’s work forward and have a space where fans could stop and reflect. The result was “Circle of Cleats”: a visual installation designed by artist Tiff Urquhart honoring the Foundation’s mission. We didn’t just produce the mural, we created the moment. With a behind-the-scenes film, in-stadium content and earned media coverage, we took one wall and turned it into something unforgettable.