Whole Foods came to us with a conservative brief and a regional ask. We saw an opportunity to push their voice into new territory. The result: a series of smart, irreverent headlines and rich product visuals that connected Whole Foods to its every-day customer. No boring one-liners or stale catchphrase, no clichés – just attitude and real appetite. The campaign lived across OOH, in-store, and digital, proving that grocery can still surprise you.