Tony Arcudi's journey to winemaking was anything but typical from missile navigation in the Navy to a second act in Napa Valley. We helped bring that story to life through a full brand build, rooted in authenticity and elegance. We developed every detail of the Arcudi Wines experience: from the brand identity and packaging to the digital presence, merchandise, and printed collateral. And to tell Tony's story the right way, we produced a 27-minute film capturing the heart behind the label.